'THE GREAT CONVERGENCE, Information Technology and the New Globalization'

Transfers of single-stage know-how were critical in the case of the international supply chain for the U.S. hot sauce brand Tabasco.


Tabasco's owner, the American company McIlhenny, wantes to source hot chili peppers at lower cost and thus turned to a Colombian firm, Hugo Restrepo y Cia. Ongoing, two-way exchange of information was required to ensure the raw chilies and chili paste were up to Tabasco standards. McIlhenny provided expertise to Hugo Restrepo in exchange for a promise to sell only to MacIlhenny. The U.S. firm sent experienced agronomists to Colombia twice a year to work on quality and reliability. The result was an important transfer of know-how concerning crop and production management.

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'THE GREAT CONVERGENCE, Information Technology and the New Globalization'

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